Ranking in the Google map pack is one of the highest-ROI things a local business can do. Here's the exact playbook we use to get clients to #1.
When someone searches 'near me' or names your suburb, the map pack — those top three local results — captures the majority of clicks. For a local business, ranking there is often worth more than any other marketing channel.
The best part: local SEO is highly winnable. With a focused effort, most local businesses can climb into the map pack within a few months.
1. Perfect your Google Business Profile
Your Google Business Profile is the single biggest lever. Complete every field, choose the right categories, add real photos, and post updates regularly. Consistency between your profile and website matters enormously.
2. Earn reviews (the right way)
Reviews influence both rankings and conversions. Build a simple system to request reviews from happy customers — ideally automated — and always respond to them thoughtfully.
3. Create genuinely local content
Pages that speak to specific suburbs and services signal relevance to Google. Combined with local citations and quality backlinks, this is what pushes you past competitors and into the top spots.